Cha & Kwon Law Offices advised an online service provider on its consent framework for the transmission of promotional information and the use of personal information for marketing purposes, and provided legal advice on revising the relevant terms and conditions and privacy policy.

The client intended to provide marketing information to users through various channels, including app push notifications and email. The key issues reviewed included the requirements and methods for obtaining consent to receive promotional information, the scope of personal information that could be used for marketing purposes, and the legal effectiveness of obtaining consent through the terms and conditions.

Cha & Kwon Law Offices reviewed, based on applicable laws and regulations, the requirements for obtaining consent to receive promotional information and to use personal information for marketing purposes. We also distinguished and analyzed matters that could not be sufficiently addressed through the terms and conditions alone from those requiring a separate consent process. In addition, we revised the language and overall structure of the privacy policy and consent notices to ensure compliance with applicable laws and regulations.

Cha & Kwon Law Offices provides practical legal advice on marketing and personal information practices for online services, including designing consent frameworks that comply with applicable regulations and reviewing and revising terms and conditions, privacy policies, and related consent notices.